Venmo is a mobile payment service owned by PayPal. Its account holders can transfer funds to others via a mobile phone app. Venmo is a type of payment rail. It handled $12 billion in transactions in the first quarter of 2018.
Keywords: empathy, design studio, prototype, wireframe, research, affinity mapping, interviews, finances, donation, trust
-I am more likely to donate if I know where the money is going.
-I donate to organizations that I trust.
-I use Venmo for personal payment transactions.
Through research and participatory design, I was able to identify the need for the app to remain simple and easy to use. We also learned where the new feature should go based on first timers usability testing and their intuition with the application. The user went directly to the "pay/request" icon when instructed to donate to an organization.